Sustainism is the New Modernism

In the twentieth century, whether we knew it or not, our world was shaped by modernist values, from the design of our cities and our homes and our sense of place, to our technologies and our ideas of progress. Sustainism recasts our relationship to all of these things. The Sustainist world we are making is both globalized and local, ecological as well as technological. Farmer's markets, open source information on the web, green economics, carbon footprint reduction and social media are all seen as part of the movement towards a Sustainist future. With this manifesto, Michiel Schwarz and Joost Elffers launch the term Sustainism into the public consciousness. As Michiel Schwarz and Joost Elffers argue, ''Sustainism marks a shift not only in thinking and doing but in collective perception---of how we live, do business, feed ourselves, build our communities and communicate, as much as how we deal with nature.'' Sustainism is the New Modernism charts the shift towards Sustainism through graphically dynamic aphorisms and a series of visual Sustainist symbols designed for worldwide use by businesses, individuals and institutions, to communicate Sustainist values and signal support for this new era.