• Voor 15:00 besteld, dezelfde werkdag verzonden
  • Gratis verzending vanaf €40,- of 4 boeken
  • Alle boeken met zorg gecontroleerd
Naar de startpagina
Naar de startpagina
Bestellen
Categorieën

Storytelling

Branding in Practice
Auteur Klaus Fog, Christian Budtz
Storytelling
Maak tweedehands je eerste keus
  • Alle boeken zijn met de hand gecontroleerd
  • 30 dagen retourgarantie 
  • Gratis verzending vanaf 4 boeken of 40 euro
  • Op werkdagen voor 15:00 besteld, dezelfde dag verzonden
Sorry, niet op voorraad
ISBN
9783540883487
Bindwijze
Hardcover
Taal
Engels
Auteur
Klaus Fog, Christian Budtz
Uitgeverij
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Jaar van uitgifte
2010
Aantal pagina’s
254

Waar gaat het over?

In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential. As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company’s potential.
Lees verder

Recensies

0 recensies