Google Analytics

Allows you to discover information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This guide explains the concepts behind Google Analytics 3.0 free tool. With 2 billion sites on the Web, who's looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn. Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports Learn to interpret and apply Analytics results, even if you're not a Web pro See how other companies use Analytics data Explore new features such as AdSense™ integration, cost data settings, motion charts, custom reports, and event tracking Apply the information you'll get from reports on traffic, visitors, content, site searches, and more Drill down deeper with advanced techniques, tips, and hacks