Visual Merchandising Second edition

Window and In-Store Displays for Retail

Auteur Morgan

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ISBN

9781856697637

Bindwijze

Paperback

Taal

Engels

Auteur

Morgan

Uitgeverij

Laurence King Publishing

Jaar van uitgifte

2011

Aantal pagina’s

208

Waar gaat het over?

2nd edition of the guide to visual merchantising, covering both window dressing and in-store areas A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

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