Trustworthy Online Controlled Experiment

A Practical Guide to A/B Testing

Auteur Ron Kohavi, Diane Tang

Trustworthy Online Controlled Experiment

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ISBN

9781108724265

Bindwijze

Paperback

Taal

Engels

Auteur

Ron Kohavi, Diane Tang

Uitgeverij

Cambridge University Press

Jaar van uitgifte

2020

Aantal pagina’s

288

Waar gaat het over?

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to * Use the scientific method to evaluate hypotheses using controlled experiments * Define key metrics and ideally an Overall Evaluation Criterion * Test for trustworthiness of the results and alert experimenters to violated assumptions * Build a scalable platform that lowers the marginal cost of experiments close to zero * Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practice.

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