The Storytelling Edge

PRAISE FOR THE STORYTELLING EDGE "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —JAY BAER, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —BRIAN SOLIS, experience architect, digital anthropologist, best-selling author "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, 'speeding the reader through' and leaving us wanting more." —ANN HYNEK, VP of Global Content Marketing at Morgan Stanley Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses know that they need to use stories to connect to the people they care about. But few know how to do it well. In The Storytelling Edge, the content strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge, you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.