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The Designer's Guide To Marketing And Pricing

How to Win Clients and What to Charge Them
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The Designer's Guide To Marketing And Pricing
The Designer's Guide To Marketing And Pricing
Beetje gebruikt
17,15
ISBN
9781600610080
Bindwijze
Paperback
Taal
Engels
Uitgeverij
F&W Publications Inc
Jaar van uitgifte
2008
Aantal pagina’s
275

Waar gaat het over?

The Designer's Guide to Marketing and Pricing answers all the common questions asked by creatives every day. This book teaches readers, the nuts and bolts of running a creative services business including: creating a smart marketing plan that reflects their financial goals and planning small actionable steps to take to reach those financial goals; learning which marketing tools are most effective and how to use them; and, learning how to establish contact with potential clients, or how to deal with insiders who could make referrals to potential clients.The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
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