Social Business By Design

Social Business by Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming every business environment. Offering both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy as well as maximize its impact. Designed to be a highly accessible resource, Social Business by Design offers the shortest route to creating a dynamic social business organization. Hinchcliffe and Kim clearly explain the mechanisms, applications, and advantages of a strategic array of social media areas, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more. With original research from the Dachis Group, as well as case studies from SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM, Hinchcliffe and Kim show how they help Fortune 500 clients plan, build, and activate effective social business solutions. From the early successes and missteps of social media pioneers to the latest groundbreaking experiments, they show clearly the evolution of social business and the future it holds for organizations of all sizes. With actionable, high-impact techniques that have proven to save time and invigorate the bottom line, Social Business by Design can transform your organization's strategy to ensure success and avoid disruption in a fast-moving world.