Imagineering

Innovation in the Experience Economy

Auteur Bert Smit

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Imagineering

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ISBN

9781780644653

Bindwijze

Paperback

Taal

Engels

Auteur

Bert Smit

Uitgeverij

Cabi Publishing

Jaar van uitgifte

2014

Aantal pagina’s

292

Waar gaat het over?

To survive in today’s economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and focusses on how to design them. To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

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