Marketing for the Mad (Wo)Men of Tomorrow: Strong Brands in a World of Algorithms

Strong Brands in a World of Algorithms

Auteur Wim Vermeulen

Maak tweedehands je eerste keus

30 dagen retourgarantie
Gratis verzending vanaf 4 boeken of 40 euro
Op werkdagen voor 15:00 besteld, dezelfde dag verzonden

70% korting

nog 1 op voorraad

12,⁹⁵

Hoe tweedehands wil je het hebben?

Als nieuw

12,⁹⁵

Marketing for the Mad (Wo)Men of Tomorrow: Strong Brands in a World of Algorithms

Als nieuw

12,⁹⁵

ISBN

9789401454117

Bindwijze

Paperback

Taal

Engels

Auteur

Wim Vermeulen

Uitgeverij

Lannoo N.V., Uitgeverij

Jaar van uitgifte

2018

Aantal pagina’s

200

Waar gaat het over?

In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla cars can warn us of accidents before they have happened. Amazon has drone delivery up and running. Consumers are getting ready to embrace virtual reality, augmented reality and chatbots. Where do we go from here? To bridge the gap between the technology-addicted consumer and marketeers that are constantly chasing the facts, those marketeers can no longer rely on yesterday's solutions. This book offers an aid to finding new ways out of the slump and in centralising innovation in every marketing plan. Reviewing success stories and best practices forms an added dimension to this approach: by figuring out which methods worked in the past, why and how they worked, we can set out for even greater results - even in the ever-changing digital age.

Lees verder