Triple Bottom Line

In the twenty-first century, sustainability isn't optional¿it's essential for business success. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006. It showed a generation of business leaders how to find their companies' sustainability sweet spots¿where profitability merges seamlessly with the common good. Author Andy Savitz drew on twenty-five years of pioneering consulting experience with Fortune 500 firms to share practical ways companies can achieve measureable success against economic, environmental, and social benchmarks¿the three components of the triple bottom line. Now this landmark book has been updated and revised for a new generation of business leaders. The Triple Bottom Line features in-depth success stories of sustainability practices worth emulating at major firms, with new and updated case studies from GE, Wal-Mart, DuPont, and many other companies large and small. Savitz also adds new analyses of businesses that have stumbled, showing how and why Hershey's, BP, and others have suffered financial and strategic setbacks through sustainability missteps. This new edition also draws on the latest research to deliver fresh insights into the future of sustainable business, including the rise of B (for ''beneficial'') corporations and other promising new organizational models, the growing importance of sustainability reporting, and new ways to align your company culture behind the Triple Bottom Line goals. Now more than ever, The Triple Bottom Line is essential reading for business leaders as they tackle the challenge of creating lasting value for both shareholders and society.