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Marketing Strategy and organization

Building Sustainable Business
Auteur Henry Robben
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Marketing Strategy and organization
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Hoe tweedehands wil je het hebben?
Marketing Strategy and organization
Marketing Strategy and organization
Echt gebruikt
17,40
343401883
ISBN
9789020987843
Bindwijze
Paperback
Taal
Engels
Auteur
Henry Robben
Uitgeverij
Lannoo N.V., Uitgeverij
Jaar van uitgifte
2009
Aantal pagina’s
279

Waar gaat het over?

Enhance the competitive strength of your organisation Traditional textbooks on (strategic) marketing limit themselves to a theoretical exposé on how to operate an organization in an imaginary competition. The present text provides a way of thinking and a method with which organizations truly can enhance their competitive strength, and make it sustainable. The book discusses five questions in the strategic domains that cause managers and leaders to lie awake at night: 1. Do we have an adequate understanding of our external and internal environments? How do we compete today? 2. What is our strategic ambition? 3. Where and how should we compete in the future? How do we optimally evaluate our strategic options? 4. How do we get to where we want to be in the future? How can we successfully implement our marketing plans? 5. What will be the return on our strategy in the future? For our customers, our shareholders, our employees, and other stakeholders? We will happily wake them up for the answers to these questions. In particular, there are two groups of readers who can learn to excel in their markets. In the first place, the manager or student receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises.
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