Identity Crisis!

100 Redesigns That Transformed Stale Identities into Successful Brands

Auteur Jeff Fisher

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ISBN

9781581809398

Bindwijze

Hardcover

Taal

Engels

Auteur

Jeff Fisher

Uitgeverij

F&W Publications

Jaar van uitgifte

2007

Aantal pagina's

216

Waar gaat het over?

Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

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