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YES! Accountable Marketing

Accountability For Results Driven Marketing
Auteur Michiel L.J. van de Watering
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YES! Accountable Marketing
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Hoe tweedehands wil je het hebben?
YES! Accountable Marketing
YES! Accountable Marketing
Als nieuw
6,00
10000703421
ISBN
9789090307763
Bindwijze
Paperback
Taal
Engels
Auteur
Michiel L.J. van de Watering
Uitgeverij
CeFloRo Management BV
Jaar van uitgifte
2018
Aantal pagina's
170

Waar gaat het over?

Accountability For Results Driven Marketing From business owner to marketing manager and CEO, we all agree that Marketing is ‘Key’ for a company’s strategy. However this does not mean that your marketing plan has a clear link with your company’s business plan. We are all seeking to grow in three directions – one at a time: 1. getting more customers; acquisition 2. increasing their life time value; retention 3. develop the share of wallet; up and cross selling ‘Yes! Marketing Accountability’ will assist you to evaluate and control the marketing performance in order to optimize the usage of your marketing budgets. It is not just a matter of reporting what has happened afterwards, but it has become necessary to have a clear estimate in advance of launching your marketing activities. As the ‘accountability of marketing’ is growing in popularity, you will find more books related to a certain part of this subject. In this book the author presents you a more holistic approach, from the ‘Why’, through the ‘How’ to the ‘What’. With this book you will be able to organize accountable marketing in your company profitably. Need assistance? Visit yes.accountablemarketing.expert
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