Wikinomics

The knowledge, resources, and computing power of billions of people are self-organizing into a massive collective force. This book investigates how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in a networked economy. An International Bestseller An Economist Book of the Year A Financial Times Book of the Year Shortlisted for the Financial Times Business Book of the Year The knowledge, resources, and computing power of billions of people are self-organizing into a massive new collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the Web is being reinvented to provide the first global platform for collaboration in history. Encouraging consumers, employees, suppliers, partners and competitors alike to share information and ideas, mass collaboration marks a profound change in the way business is conducted and radically alters the future of corporate architecture, strategy and management.Wikinomics is the definitive investigation into how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in this newly-emerging, networked economy. 'This is one of the best business books I have read for years. If you are running a business, you would be cavalier not to take on board its messages. Wikinomics is an important book on a fascinating subject.' Bruce Parry, Management Today 'Dazzlingly timely... As a beginners guide to the new Web 2.0 world, the book is an easy and engaging read... For the struggling middle manager it will come as manna from heaven.' Emily Bell, Guardian [Business] [£8.99] [ISBN - 978 1 84354 637 5] www.groveatlantic.co.uk Cover design by Cover images courtesy of