Wally Olins: The Brand Handbook
The Brand Handbook
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ISBN
9780500514085
Bindwijze
Hardcover
Taal
Engels
Auteur
Uitgeverij
Thames & Hudson
Jaar van uitgifte
2008
Aantal pagina's
112
Waar gaat het over?
Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.
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