Walking the Talk

Stephan Schmidheiny, author of the hugely influential Changing Course, has joined with fellow prime movers in the World Business Council for Sustainable Development-Chad Holliday of DuPont and Philip Watts of Royal Dutch/Shell-to spell out the business case for addressing sustainable development as a key business strategy. The authors insist that a global partnership-between governments, business and civil society-is essential, if accelerating moves towards globalization are to maximize opportunities for all, especially the world's poor. They argue that far more eco-efficient and socially equitable modes of development must be pursued in order to allow poorer nations to raise their standards of living. To achieve these aims, the book explains that markets must be mobilized in favor of sustainability, leveraging the power of innovation and global markets for the benefits of everyone. Business cannot succeed in failing societies. Whether small, medium or large, all businesses must innovate and change to meet the social and environmental challenges of the coming years. Walking the Talk provides proven strategies for doing just that, and real-world examples of business leaders who are becoming a leading force for change-improving both their own bottom lines and quality of life for future generations around the world.