Universal Principles of Design

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Auteur Kritina Holden

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Universal Principles of Design

Als nieuw

9,⁸⁵

ISBN

9781592535873

Bindwijze

Paperback

Taal

Engels

Auteur

Kritina Holden

Uitgeverij

Rockport Pub

Jaar van uitgifte

2010

Aantal pagina’s

272

Waar gaat het over?

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the 8020 rule to chunking, from baby-face bias to Occams razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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