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The Push Paradox

Finding the right pulse in B2B content marketing strategies
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21,50

The Push Paradox
The Push Paradox
Als nieuw
21,50
681600634
component.product.quantitySelect.legend
ISBN
9789090330099
Bindwijze
Paperback
Taal
Engels
Uitgeverij
Mijn Isbn
Jaar van uitgifte
2020
Aantal pagina’s
264

Waar gaat het over?

A practical B2B content marketing book to future-proof your digital marketing strategy. Digital marketing continues to be a hot topic. But so far, not much was written with a clear focus on B2B strategies. Our on-the-job experience lies at the base of the Push Paradox: a practical B2B content marketing book. Use it to update your knowledge, to steer your marketing department in a more digital direction or to understand the work of the digital marketing agencies you are working with The Push Paradox includes business cases from: Building and Construction Installation industry B2B travel industry International Franchise Sewer cleaning industry BIM Revit marketing and more. What you'll find in the book: Inspiring B2B cases Create your own online value proposition Content planning template Year planning template SEO tactics tooling advice marketing campaigns result driven social media advertising calculate your results on ad spent local and central marketing objectives for franchise organizations social selling and online networks tracking and measuring results When you buy the book you get free access to our online knowledge centre that enables you to design your next level content marketing strategy.
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