The Product Samurai
A product manager’ guide to continuous innovation
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ISBN
9789462287860
Bindwijze
Hardcover
Taal
Engels
Auteur
Uitgeverij
Uitgeverij Digitalis
Jaar van uitgifte
2016
Aantal pagina's
224
Waar gaat het over?
With agile practices becoming the standard, the call for product leadership has never been louder. Meanwhile, product managers are drowning in feature alignment and internal takeholder discussions; slowed by technical and organizational complexity; and crippled by risk-averse company cultures. How can they focus on clear market outcomes when fear and uncertainty cloud the way? Long ago the Samurai learned that agility in itself was not enough. They understood that leadership comes from an unwavering vision, clear values and the relentless exercise of martial arts training practices, or katas. The way of “The Product Samurai” is not merely a collection of tactics; it is the mastery of a strategic role that directly infl uences revenue, customer retention, and awareness. The purpose extends beyond the positioning and growth of a single product; it encompasses entire product lines and business as a whole. By applying katas to product leadership, we can wield the “sword of agility” to make products right, and to make the right products. Read it, practice and follow the path to develop great products that people actually want and make the world a better place.
“Read at your own peril. This book will change the way you manage your products.”
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