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The New Successful Large Account Management

How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
Auteur Stephen E Heiman
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The New Successful Large Account Management
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The New Successful Large Account Management
The New Successful Large Account Management
Als nieuw
21,75
10000033297
ISBN
9780749445010
Bindwijze
Paperback
Taal
Engels
Auteur
Stephen E Heiman
Uitgeverij
Kogan Page Ltd
Jaar van uitgifte
2005
Aantal pagina's
224

Waar gaat het over?

For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important business relationships. Updated with recent examples of actual success stories, this new edition explores how online click speeds have resulted in highly sophisticated customers who expect all services to be done in real time. Discover: * The Long View: Studying and really understanding your company-and your customer's business-can mean years of selling success * Lamp Strategies: Activate a Large Account Management Process strategy to turn your best customers into permanent external assets * Trends and Market Forces: Constantly identify and reappraise the conditions that can make your services more crucial than ever * Channels of Communication: The right contacts and communication lines will help you make key changes-before it's too late!
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