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The Innovation Matrix

3 Moves to Design a Winning Strategy for Innovation and Intellectual Property
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The Innovation Matrix
The Innovation Matrix
Als nieuw
23,00
ISBN
9789063695200
Bindwijze
Paperback
Taal
Engels
Uitgeverij
BIS Publishers
Jaar van uitgifte
2019
Aantal pagina’s
128

Waar gaat het over?

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP—which is at the core of every innovation—as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.
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