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The Audi Book

Auteur TeNeues
The Audi Book
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ISBN
9783832796914
Bindwijze
Hardcover
Taal
Engels
Auteur
TeNeues
Uitgeverij
TeNeues
Jaar van uitgifte
2013
Aantal pagina’s
304

Waar gaat het over?

Since 1909, and all throughout its eventful history, the company with the four interlocking rings as its symbol, has consistently produced cars that excite drivers: the Auto Union Grand Prix racing cars, the legendary quattro, and the TT. This book tells Audi's story. An advertising slogan at the heart of pop culture, Audi's Vorsprung durch Technik has not only entered everyday speech, but has also made its way into song lyrics such as ''Parklife'' by Blur and U2's ''Zooropa''. Yet Vorsprung durch Technik is far more than a slogan for Audi - it represents a conscious choice to always think in new ways. This forward-looking approach has led to Audi's pioneering innovations such as the permanent all-wheel drive, aluminum construction and the TDI engine. Since 1909, and all throughout its eventful history, the company with the four interlocking rings as its symbol, has consistently produced cars that excite drivers: the Auto Union Grand Prix racing cars, the legendary quattro, the TT.
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