• 30 dagen retourgarantie 
  • Gratis verzending vanaf 4 boeken of 40 euro
  • Alle boeken met zorg gecontroleerd
Naar de startpagina
Naar de startpagina
Bestellen

The ALL NEW Don't Think of an Elephant!

Know Your Values and Frame the Debate
Auteur George Lakoff
component.cms.imageGallery.skipImageGallery
The ALL NEW Don't Think of an Elephant!
Maak tweedehands je eerste keus
  • Gratis verzending vanaf 4 boeken of 40 euro
  • Alle boeken met zorg gecontroleerd
  • Vandaag voor 15:00 uur besteld, morgen verzonden
Niet op voorraad... Seintje? Vul je e-mail adres in en wij sturen je een e-mail als het boek weer op voorraad is.
ISBN
9781603585941
Bindwijze
Paperback
Taal
Engels
Auteur
George Lakoff
Uitgeverij
Chelsea Green Publishing Co
Jaar van uitgifte
2014
Aantal pagina's
164

Waar gaat het over?

Lakoff researches how framing influences reasoning, or how the way we say something often matters much more than what we say. the Guardian Over a quarter of a million copies sold worldwide! Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas – ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The revised edition picks up where the original book left off – delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. The ALL NEW Don’t Think of an Elephant! will make you reconsider everything you think you know about framing:
  • Do you think facts alone can win a debate?
  • Do you know what makes a Tea Party follower tick?
  • Do you understand how to communicate on key issues that can improve people's lives?
Whether you answer yes or no, the insights in The ALL NEW Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.
Lees verder

Recensies

0 recensies

Meer in Mens en maatschappij

Where Did the Revolution Go?
Where Did the Revolution Go?
50% korting
15,40 7,70
Een markt voor ons allemaal
Een markt voor ons allemaal
25% korting
11,30 8,47
Hands Off My Gun
Hands Off My Gun
25% korting
15,00 11,25
Legal Highs
Legal Highs
25% korting
30,70 23,02
Abraham Lincoln
Abraham Lincoln
25% korting
10,70 8,02
Applications of Flow in Human Development and Education
Applications of Flow in Human Development and Education
25% korting
30,80 23,10
Where Did the Revolution Go?
Where Did the Revolution Go?
50% korting
15,40 7,70
Een markt voor ons allemaal
Een markt voor ons allemaal
25% korting
11,30 8,47
Hands Off My Gun
Hands Off My Gun
25% korting
15,00 11,25
Legal Highs
Legal Highs
25% korting
30,70 23,02
Abraham Lincoln
Abraham Lincoln
25% korting
10,70 8,02
Applications of Flow in Human Development and Education
Applications of Flow in Human Development and Education
25% korting
30,80 23,10