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The Alignment Advantage

Transform Your Strategy, Culture and Customers to Succeed
Auteur Richard Nugent
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The Alignment Advantage
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The Alignment Advantage
The Alignment Advantage
Beetje gebruikt
20,80
10001304813
ISBN
9781398610606
Bindwijze
Paperback
Taal
Engels
Auteur
Richard Nugent
Uitgeverij
Kogan Page Ltd
Jaar van uitgifte
2023
Aantal pagina's
240

Waar gaat het over?

Uncover the ultimate competitive edge by reshaping your strategy, transforming your culture and prioritizing your customers and clients. Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned. Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. Arguing that Simon Sinek's "start with why" approach is compelling yet flawed and Peter Drucker's claim that "culture eats strategy for breakfast" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.
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