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Strategy safari

The complete guide through the wilds of strategic management
Auteur Henry Mintzberg
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Strategy safari
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Strategy safari
Strategy safari
Echt gebruikt
11,75
282500293
ISBN
9780273719588
Bindwijze
Paperback
Taal
Engels
Auteur
Henry Mintzberg
Uitgeverij
Financial Times Prentice Hall
Jaar van uitgifte
2008
Aantal pagina's
441

Waar gaat het over?

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer Strategy Safari – gives you the ‘big ten’ in the strategy jungle In this revised edition of the original, ground-breaking Strategy Safari, Henry Mintzberg, described by Tom Peters as ‘perhaps the world’s premier management thinker’ and his equally maverick co-authors continue to blaze a trail through the jungle of strategy. This provocative, jargon-free and readable guide clearly sets out and critiques each of the ten major schools of strategic management to help you grasp what you really need to know. Whether you are an ambitious manager or a bewildered student, Strategy Safari is your indispensable guide to strategy. Take the strategy safari – your business will thank you for it SEE THE NEW COMPANION WEBSITE, INCLUDING INSTRUCTOR’S MANUAL, AT WWW.PEARSON-BOOKS.COM/STRATEGYSAFARI “Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys.” The Observer “My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning.” Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari – your business will thank you for it.
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