Secrets of Customer Relationship Management

It's All About How You Make Them Feel

Auteur James G. Barnes

Secrets of Customer Relationship Management

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Secrets of Customer Relationship Management

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ISBN

9780071362535

Bindwijze

Hardcover

Taal

Engels

Auteur

James G. Barnes

Uitgeverij

McGraw-Hill

Jaar van uitgifte

2000

Aantal pagina's

316

Waar gaat het over?

"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service

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