Retail Management
A Strategic Approach
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BeschrijvingFor undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry.… Meer
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Retail Management
For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
Eigenschappen Retail Management (9780130263346)
| ISBN: | 9780130263346 |
|---|---|
| Bindwijze: | Hardcover |
| Conditie: | Goed |
| Taal: | Engels |
| Auteur(s): | Barry Berman, Joel Evans |
| Uitgever: | Pearson Higher Education |
| Jaar van uitgifte: | 2000 |
| Pagina's: | 746 |
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