Retail Branding 2nd Print
From Stopping Power To Shopping Power
Maak tweedehands je eerste keus
- Gratis verzending vanaf 4 boeken of 40 euro
- Alle boeken met zorg gecontroleerd
- Op werkdagen voor 15:00u besteld, vandaag verzonden.
Niet op voorraad... Seintje?
Vul je e-mail adres in en wij sturen je een e-mail als het boek weer op voorraad is.
ISBN
9789063690434
Bindwijze
Hardcover
Taal
Engels
Uitgeverij
BIS Publishers
Jaar van uitgifte
2003
Aantal pagina's
160
Waar gaat het over?
Although branding is the buzz-word in books on business, this is the first to cover retail branding is such detail. Branding for retail differs in many ways from product and corporate branding. Most significantly, the tangible character of retail enterprise is reflected in the familiar slogan, "Experience the Brand". What is the difference between products and retail, between branding and marketing, between a product brand and a retail brand? How do
retail brands originate, how do they work and gain direction?
This book, based on 25 years of experience in retail branding and design, explains the complex and holistic nature of retail branding in a very accessible manner. The first and major section highlights the essentials of retail branding, through practical information, surprising insights, striking examples and some theory. The second and third section discuss retail renewal and innovation and the translation of branding principles to tangible retail design.
Lees verder
Helaas zijn er geen recensies op dit boek
Meer in Vormgeving en design
DesignDesign
Tweedehands
Als nieuw
15,40
Make your own luck
50% korting
21,75
10,87
Morf
50% korting
13,04
6,52
DesignDesign
Tweedehands
Als nieuw
15,40
Make your own luck
50% korting
21,75
10,87
Morf
50% korting
13,04
6,52