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Reinventing the Product

How to Transform your Business and Create Value in the Digital Age
Auteur Eric Schaeffer
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Reinventing the Product
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Reinventing the Product
Reinventing the Product
Als nieuw
20,00
384201948
ISBN
9780749484644
Bindwijze
Hardcover
Taal
Engels
Auteur
Eric Schaeffer
Uitgeverij
Kogan Page Ltd
Jaar van uitgifte
2019
Aantal pagina's
392

Waar gaat het over?

Understand how disruptive digital technologies will affect product companies and rethink your product strategy, road map and digital capabilities accordingly, with case studies and practical advice for creating new value. Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication. However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products. Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including: - How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing - Practical advice on transforming their entire culture to build the future of successful 'living products' - Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
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