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Qualitative Research Methods

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  • 30 dagen retourgarantie 
  • Gratis verzending vanaf 4 boeken of 40 euro
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Qualitative Research Methods
Qualitative Research Methods
Beetje gebruikt
54,00
754101624
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ISBN
9781446272374
Bindwijze
Paperback
Taal
Engels
Uitgeverij
SAGE Publications
Jaar van uitgifte
2013
Aantal pagina's
507

Waar gaat het over?

Qualitative research is employed more and more often by business researchers and practitioners alike. Part of its success is due to the fact that qualitative research seems to demand less effort and skill than quantitative research. However, because of the multitude of possibilities and choices that need to be made, performing a qualitative research project is not, as at first glance it seems to be, an easy endeavor. This custom book intends to provide participants in the Qualitative Research Methods course with the basic handles to steer their first qualitative research project journey. The road to success in this project is made up by a trajectory of methodological procedures: choosing the appropriate qualitative research techniques; performing a systematic collection and analysis of qualitative data; and a constant comparison of and critical reflection on the findings.
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