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Marketing Strategy

A Decision Focused Approach
Auteur Orville Walker
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Marketing Strategy
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8,80

Hoe tweedehands wil je het hebben?
Marketing Strategy
Marketing Strategy
Echt gebruikt
8,80
10000726945
ISBN
9780071263917
Bindwijze
Paperback
Taal
Engels
Auteur
Orville Walker
Uitgeverij
Mcgraw-Hill Education - Europe
Jaar van uitgifte
2008
Aantal pagina's
384

Waar gaat het over?

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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