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Marketing Strategy

A Decision-focused Approach
Auteur Orville Walker
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Marketing Strategy
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Hoe tweedehands wil je het hebben?
Marketing Strategy
Marketing Strategy
Beetje gebruikt
18,45
1090500084
ISBN
9780070171466
Bindwijze
Paperback
Taal
Engels
Auteur
Orville Walker
Uitgeverij
Mcgraw-Hill Education - Europe
Jaar van uitgifte
2010
Aantal pagina's
384

Waar gaat het over?

Marketing Strategy, 7/e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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