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Marketing Strategy: A Decision-Focused Approach

A Decision-Focused Approach
Auteur Orville Walker
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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach
Marketing Strategy: A Decision-Focused Approach
Beetje gebruikt
30,80
10000851530
ISBN
9781259010903
Bindwijze
Paperback
Taal
Engels
Auteur
Orville Walker
Uitgeverij
McGraw Hill Higher Education
Jaar van uitgifte
2013
Aantal pagina's
384

Waar gaat het over?

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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