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Marketing Research:An Applied Approach

An Applied Approach
Auteur Malhotra Naresh
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Marketing Research:An Applied Approach
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Marketing Research:An Applied Approach
Marketing Research:An Applied Approach
Beetje gebruikt
3,32
530401009
ISBN
9780273706892
Bindwijze
Paperback
Taal
Engels
Auteur
Malhotra Naresh
Uitgeverij
Financial Times Prentice Hall
Jaar van uitgifte
2006
Aantal pagina's
835

Waar gaat het over?

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
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