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Marketing Public Relations

A Marketer's Approach to Public Relations and Social Media
Auteur Giannini Gaetan
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Marketing Public Relations
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60,25

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Marketing Public Relations
Marketing Public Relations
Beetje gebruikt
60,25
1145800308
ISBN
9780136082996
Bindwijze
Paperback
Taal
Engels
Auteur
Giannini Gaetan
Uitgeverij
Financial Times Prentice Hall
Jaar van uitgifte
2009
Aantal pagina's
291

Waar gaat het over?

For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.
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