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Marketing Communications

Interactivity, Communities and Content
Auteur Fill Chris
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Marketing Communications
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Marketing Communications
Marketing Communications
Beetje gebruikt
15,00
10000597499
ISBN
9781292092614
Bindwijze
Paperback
Taal
Engels
Auteur
Fill Chris
Uitgeverij
Pearson Education
Jaar van uitgifte
2016
Aantal pagina's
760

Waar gaat het over?

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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