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Lean Customer Development Building Products Your Customers Will Buy

Building Products Your Customers Will Buy
Auteur Cindy Alvarez
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Lean Customer Development Building Products Your Customers Will Buy
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Lean Customer Development Building Products Your Customers Will Buy
Lean Customer Development Building Products Your Customers Will Buy
Als nieuw
15,00
10000581327
ISBN
9781492023746
Bindwijze
Paperback
Taal
Engels
Auteur
Cindy Alvarez
Uitgeverij
Onbekend
Jaar van uitgifte
2017
Aantal pagina's
240

Waar gaat het over?

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the ah-ha! moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
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