Influence

The Psychology of Persuasion

Auteur Robert Cialdini

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Influence

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ISBN

9780061241895

Bindwijze

Paperback

Taal

Engels

Auteur

Robert Cialdini

Uitgeverij

Harperbusiness

Jaar van uitgifte

2007

Aantal pagina's

336

Waar gaat het over?

Influence , the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. Youll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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