Influence: Pearson New International Edition

Pearson New International Edition

Auteur Robert B. Cialdini

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Influence: Pearson New International Edition

Als nieuw

53,²⁰

ISBN

9781292022291

Bindwijze

Paperback

Taal

Engels

Auteur

Robert B. Cialdini

Uitgeverij

Athenaeum Uitgeverij

Jaar van uitgifte

2013

Aantal pagina’s

272

Waar gaat het over?

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

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