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Influence: Pearson New International Edition

Pearson New International Edition
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ISBN
9781292022291
Bindwijze
Paperback
Taal
Engels
Uitgeverij
Athenaeum Uitgeverij
Jaar van uitgifte
2013
Aantal pagina's
272

Waar gaat het over?

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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