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Googled

The End of the World as We Know It
Auteur Ken Auletta
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Googled
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7,50

Hoe tweedehands wil je het hebben?
Googled
Googled
Beetje gebruikt
7,50
10000610572
ISBN
9780753522431
Bindwijze
Paperback
Taal
Engels
Auteur
Ken Auletta
Uitgeverij
Random House Export Editions
Jaar van uitgifte
2010
Aantal pagina's
432

Waar gaat het over?

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
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