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Essential Research Methods of Psychology

Auteur Jeanne S. Zechmeister
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Essential Research Methods of Psychology
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Essential Research Methods of Psychology
Essential Research Methods of Psychology
Echt gebruikt
7,69
324401548
ISBN
9780072388152
Bindwijze
Paperback
Taal
Engels
Auteur
Jeanne S. Zechmeister
Uitgeverij
Mcgraw-Hill Education - Europe
Jaar van uitgifte
2000
Aantal pagina's
368

Waar gaat het over?

Essentials of Research Methods in Psychology by Jeannne S. Zechmeister, Eugene B. Zechmeister, and John J. Shaughnessy is designed to teach students the process of research (developing research ideas, forming a hypothesis, choosing a design, selecting the appropriate method, collecting, interpreting and reporting the results). A guide for the research process is introduced in the second chapter and reinforced as each method is introduced. The use of a consistent framework allows students to see the commonality of each method making the subsequent methods easier to learn. Essentials is based on the successful Research Methods in Psychology 5th edition text by the same authors. This text was completely rewritten in a more conversational style including the use of cartoons and insights from researchers describing how they conducted studies to appeal to students with little mathematical background. Case studies are used to show the use of appropriate methods and the ethical considerations inherent in the research process. This 250 page paperback text is ideal for a community college or for a four year university where brief coverage is desired.
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