Decoding the World

In the wondrous tradition of Sagan, Feynman, Kahneman, Dubner and Levitt, Gladwell - a vision of the future that uses cutting-edge biotech to explore the most challenging mysteries of the 21st century. A vision of the future that uses cutting-edge biotech to explore the most challenging mysteries of the 21st century. Po Bronson and Arvind Gupta, venture capitalists from Silicon Valley, take everyday news headlines and decode them, leading us on a journey through their unique and highly entertaining view of the world. Each chapter is prefaced with a real-world headline from today's chaotic news cycle: Dying bees. Rogue planets. Beyond Meat. Glaciers melting. Bronson and Gupta decipher what's really going on behind these headlines, and why. Decoding the World is the kind of book you get when you give two guys $40 million, a world full of messy big problems and a genetics laboratory to play in, and delves into physics, chemistry, history, philosophy and psychology. After looking through their lens, you'll never see the world the same. Praise for Decoding the World: 'Decoding the World is . . . one of the most creative, entertaining, and inspiring looks into the future that you will ever find' Ashlee Vance, New York Times bestselling author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future 'Bronson and Gupta show us how biological engineering is emerging as a dominant technology of this century, one that will help change our world for the better' James J. Collins, MIT and Harvard bioengineer 'Like being a fly on the wall of the world's most interesting dinner party. . . Required reading for restless times' James Nestor, New York Times bestselling author of Breath: The New Science of a Lost Art [Wildfire logo] ISBN 9781472278630 Fiction [Cover credit] [Author photo credit, if there is one] www.headline.co.uk @wildfirebks £10.99 A vision of the future where the latest Silicon Valley tech meets cutting-edge genetics. Decoding the World is a buddy adventure about the quest to live meaningfully in a world with such uncertainty. It starts with Po Bronson coming to IndieBio. Arvind Gupta created IndieBio as a laboratory for early biotech startups trying to solve major world problems. Glaciers melting. Dying bees. Infertility. Cancer. Ocean plastic. Pandemics. As they travel around the world, finding scientists to join their cause, the authors bring their first-hand experience to the great mysteries that haunt our future. Natural resource depletion. Job-taking robots. China's global influence. Decoding the World is the kind of book you get when you give two guys $40 million, a world full of messy big problems, a genetics laboratory to play in, and a set of Borges' collected works. After looking through their lens, you'll never see the world the same.