Data-driven Marketing

The days of expansive ad budgets and generic campaigns are rapidly fading. Businesses want to see ROI behind their marketing spend, and are looking to data and precision as the solution. Marketers are following suit. Drip emails, writing content that ranks, and targeted ads are just some of the ways that marketers are producing better campaigns, improving conversion rates, and proving their worth. We interviewed leaders in B2B SaaS marketing at companies like Zendesk, Drip, and Appcues to get practical advice on how to be a data-driven marketer. In Data-Driven Marketing, you’ll get insight on a number of areas, including: Chapter 1 — Creating email campaigns that retain customers Chapter 2 — Personalizing your website content for visitors Chapter 3 — Writing content that ranks on organic search (SEO) Chapter 4 — How to use data to get media attention Chapter 5 — Perfecting customer onboarding with data Chapter 6 — Target, scale, and measure account-based marketing Chapter 7 — A/B testing for search traffic Chapter 8 — How to segment users and personalize email content Chapter 9 — Build & run automated competitive marketing programs Chapter 10 — Implementing marketing attribution, funnel metrics, and analytics technology Regardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Marketing to become a modern marketer, enhancing the way you see your product, leads, and team. Here’s what one of our readers had to say about Data-Driven Marketing: “Stop guessing. Learn how marketers from the best SaaS companies are leveraging data to grow.” Gilles Bertaux, Co-Founder of Livestorm