Crowd Funding

Describes how to obtain funding through the web helping you to choose the right route for you. Comprehensive and accessible, it explores every aspect of this exciting new topic including: the different types of crowd funding, what the crowd likes to fund and how to persuade the crowd to invest in you. A definitive, crowd-sourced guide for anyone seeking to raise or invest money in the crowd. In the last few years, the crowd funding phenomenon has exploded. Entrepreneurs, business-owners, social enterprises, charities, film-makers and artists of all kinds now routinely raise large and small sums of money on crowd funding sites. Done properly, crowd funding can be an efficient and reliable way of getting projects off the ground that might otherwise never see the light of day. But the failure rate for crowd funding campaigns is high. It can be confusing, hard work and, if things go wrong, very expensive. This thorough and authoritative book is the first to look at the complex, rapidly changing world of crowd funding from all sides. As befits the subject, much of the advice has been crowd-sourced, bringing tips and comments from experts in all aspects of crowd funding, as well as dozens of case studies of specific campaigns, both successful and unsuccessful. Essential reading for anyone interested in this exciting new way of doing business, Crowd Funding will show you how to: • Understand the difference between the different platforms and work out which one is best for you • Plan and run a successful campaign– and what to do if it goes wrong • Invest as part of the crowd and maximise your returns • Set up your own crowd funding site, and other ways to make money from the crowd funding explosion Crowd Funding by business-funding expert and business angel Modwenna Rees-Mogg is the first book to get to the heart of this exciting and fast-moving new business phenomenon. Discover how to raise capital and investment for your business, project or idea in the way that works best for you. Modwenna has talked to scores of people at the cutting edge of this new way of doing business - investors, entrepreneurs, fundraisers and founders of crowdfunding sites, those who have got it spectacularly right as well as spectacularly wrong. Crowd Funding explores:

• The different types of crowdfunding
• What the crowd likes to fund
• How to persuade the crowd to invest in you
• What happens once you've got venture capital
• How to invest as part of the crowd
• The perils of using crowdfunding as a fundraiser and as an investor

Crowd Funding includes inspiring stories of people who have abandoned banks as investment sources, profiles of global crowd funding sites such as Kickstarter, and real-life examples of how to get what you want. It's the only book on the subject to be crowd researched! Modwenna Rees-Mogg is the founder and CEO of www.angelnews.co.uk - the leading news web site for the private investor community. She is a private investor herself and has spent over ten years working closely with investors and entrepreneurs. She is also the author of Dragons or Angels? published by Crimson. She has over 1,800 followers on Twitter: @modwenna.