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Cross-Cultural Competence

Theories, Tool-Kits and Applications
Auteur Slawomir Magala
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Cross-Cultural Competence
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Cross-Cultural Competence
Cross-Cultural Competence
Als nieuw
8,00
10000173269
ISBN
9780415349666
Bindwijze
Paperback
Taal
Engels
Auteur
Slawomir Magala
Uitgeverij
Routledge
Jaar van uitgifte
2005
Aantal pagina's
250

Waar gaat het over?

Cross-cultural management is a crucial challenge for the development of international business, yet it is often badly understood and poorly implemented. This book provides a fresh look at this complex topic with theory, tool-kits and applications. Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms. This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:
  • the language connection
  • the global connection
  • the management connection
  • the multimedia connection.
Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.
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