• 30 dagen retourgarantie 
  • Gratis verzending vanaf 4 boeken of 40 euro
  • Alle boeken met zorg gecontroleerd
Naar de startpagina
Naar de startpagina
Bestellen

Creating Value With Big Data Analytics

Making Smarter Marketing Decisions
Auteur Peter C. Verhoef
component.cms.imageGallery.skipImageGallery
Creating Value With Big Data Analytics
Maak tweedehands je eerste keus
  • 30 dagen retourgarantie 
  • Gratis verzending vanaf 4 boeken of 40 euro
  • Alle boeken met zorg gecontroleerd
  • Voor 15:00u besteld, dezelfde dag verzonden
Niet op voorraad... Seintje? Vul je e-mail adres in en wij sturen je een e-mail als het boek weer op voorraad is.
ISBN
9781138837973
Bindwijze
Paperback
Taal
Engels
Auteur
Peter C. Verhoef
Uitgeverij
Taylor & Francis Ltd
Jaar van uitgifte
2016
Aantal pagina's
316

Waar gaat het over?

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Lees verder

Recensies

Creating Value With Big Data Analytics

BoekenBalie • maart 04, 2026

Meer in Informatica

SQL- SQL
SQL- SQL
Tweedehands Als nieuw
45,00
Beginning iPhone 4 Development
Beginning iPhone 4 Development
25% korting
27,00 20,25
Sams Teach Yourself SAP in 24 Hours / SAP in 24 hours / druk 2
Sams Teach Yourself SAP in 24 Hours / SAP in 24 hours / druk 2
Tweedehands Beetje gebruikt
14,55
Product Lifecycle Management with SAP
Product Lifecycle Management with SAP
50% korting
18,00 9,00
Php - The Complete Reference
Php - The Complete Reference
50% korting
41,55 20,77
Intel Xeon Phi Processor High Performance Programming
Intel Xeon Phi Processor High Performance Programming
Tweedehands Als nieuw
21,50
SQL- SQL
SQL- SQL
Tweedehands Als nieuw
45,00
Beginning iPhone 4 Development
Beginning iPhone 4 Development
25% korting
27,00 20,25
Sams Teach Yourself SAP in 24 Hours / SAP in 24 hours / druk 2
Sams Teach Yourself SAP in 24 Hours / SAP in 24 hours / druk 2
Tweedehands Beetje gebruikt
14,55
Product Lifecycle Management with SAP
Product Lifecycle Management with SAP
50% korting
18,00 9,00
Php - The Complete Reference
Php - The Complete Reference
50% korting
41,55 20,77
Intel Xeon Phi Processor High Performance Programming
Intel Xeon Phi Processor High Performance Programming
Tweedehands Als nieuw
21,50