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Creating Business Advantage in the Information Age

Auteur Lynda M. Applegate
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Creating Business Advantage in the Information Age
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Creating Business Advantage in the Information Age
Creating Business Advantage in the Information Age
Beetje gebruikt
19,75
270800755
ISBN
9780072523676
Bindwijze
Paperback
Taal
Engels
Auteur
Lynda M. Applegate
Uitgeverij
Mcgraw-Hill Education - Europe
Jaar van uitgifte
2002
Aantal pagina's
412

Waar gaat het over?

Harvard Business School Cases are world renowned for their extensive and thorough exploration of strategic issues. We are offering a selection of recent HBS cases with four module introductions as a stand-alone product for the first time to offer greater flexibility for packaging with other MH/Irwin products. This book is written for students and managers who desire an overview of e-business and contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology and E-Business.
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