Conversation Company

Boost Your Business Through Culture, People and Social Media

Auteur Van Belleghem Steven

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Hoe tweedehands wil je het hebben?

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11,⁰⁰

Conversation Company

Beetje gebruikt

11,⁰⁰

ISBN

9780749464738

Bindwijze

Paperback

Taal

Engels

Auteur

Van Belleghem Steven

Uitgeverij

Kogan Page Ltd

Jaar van uitgifte

2012

Aantal pagina’s

288

Waar gaat het over?

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

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