Consumer Behavior

Auteur Rik G.M. Pieters

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Consumer Behavior

Echt gebruikt

6,⁵²

ISBN

9780618264827

Bindwijze

Paperback

Taal

Engels

Auteur

Rik G.M. Pieters

Uitgeverij

Houghton Mifflin

Jaar van uitgifte

1980

Aantal pagina's

697

Waar gaat het over?

CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

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